Increase your "all revenue of e-commerce sites" dream. The book "Web conversion" describes how to improve the effectiveness of your website to attract even more customers.
The number of online e-commerce sites is booming with a turnover of 5.6 billion euros in the beginning of 2009, up by 28% over the first three months of the year. An e-commerce site is born in every hour.
In the first quarter, nearly 22 million people have purchased online in France. But optimizing e-commerce is not as easy as it seems, especially when we want it to be profitable. This is illustrated in the book ‘Web conversion’ by Thomas Faivre-Duboz and Raphael Fétique.
Having traffic on your site does not mean turnover. There are visitors who only spend time on a website: the syndrome of "bucket with holes" affects most online commerce sites that want to create traffic in price. The quality of audience and behaviour of the visitors are essential for improving the performance of a website. In fact, only 2% of Internet users become buyers. This is called the "conversion".
Poorly targeted traffic, shortly attractive site, selection tools difficult to handle, non-competitive prices, delivery time considered too long and excessive or unreliable payment security so many criteria that distract visitors. The book "Web conversion" explains how to attract, convert and retain visitors on its website.
A self-diagnosis in five dimensions by Thomas Faivre-Duboz and Raphael Fétique is offered in this book to assess the effectiveness of its website. The book is clear and useful, organized in simple chapters, illustrated with diagrams, whose jargon is decrypted using a glossary. Beginners find it easy and understand all the intricacies of the Internet. Mainly for e-commerce sites, this book can mean interesting additions.
Divided into three parts, we first learned to locate the target on the website among strategic, analytical, decision-making, operational or competitive from concrete examples and specific advice, then we discover how to improve the website design and optimization.
The book also introduces the mistakes to avoid and the tools needed to master improving the customer's visit.
In the first quarter, nearly 22 million people have purchased online in France. But optimizing e-commerce is not as easy as it seems, especially when we want it to be profitable. This is illustrated in the book ‘Web conversion’ by Thomas Faivre-Duboz and Raphael Fétique.
Having traffic on your site does not mean turnover. There are visitors who only spend time on a website: the syndrome of "bucket with holes" affects most online commerce sites that want to create traffic in price. The quality of audience and behaviour of the visitors are essential for improving the performance of a website. In fact, only 2% of Internet users become buyers. This is called the "conversion".
Poorly targeted traffic, shortly attractive site, selection tools difficult to handle, non-competitive prices, delivery time considered too long and excessive or unreliable payment security so many criteria that distract visitors. The book "Web conversion" explains how to attract, convert and retain visitors on its website.
A self-diagnosis in five dimensions by Thomas Faivre-Duboz and Raphael Fétique is offered in this book to assess the effectiveness of its website. The book is clear and useful, organized in simple chapters, illustrated with diagrams, whose jargon is decrypted using a glossary. Beginners find it easy and understand all the intricacies of the Internet. Mainly for e-commerce sites, this book can mean interesting additions.
Divided into three parts, we first learned to locate the target on the website among strategic, analytical, decision-making, operational or competitive from concrete examples and specific advice, then we discover how to improve the website design and optimization.
The book also introduces the mistakes to avoid and the tools needed to master improving the customer's visit.
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