After a show, the search is next. To ensure the success of Bing, the successor to the Live Search engine, Microsoft is quick to lift tickets. The software would be willing to invest between 5 and 10% of its operating income in the web search the next 5 years, said Thursday its CEO, Steve Ballmer, travelling in Chicago.
In the last quarter, Microsoft reported an achieved $ 4.4 billion operating income. The firm would be willing to invest up to $ 440 million per quarter, or nearly $ 1.8 billion per year. Assuming that this income remains stable over 5 years, this would make a total of $ 9 billion to develop Bing. Note: Microsoft has already spent $ 90 million to advertise its new search engine.
According to ComScore, 12.1% of U.S. searches were conducted via Bing from 8 to 12 June, against 11.3% in the 1st week of June after the media launch of the successor of Live Search. The latter did not exceed 8% in May, while Yahoo had a 20.1% share and Google largely dominated with a share of 65%.
According to ComScore, 12.1% of U.S. searches were conducted via Bing from 8 to 12 June, against 11.3% in the 1st week of June after the media launch of the successor of Live Search. The latter did not exceed 8% in May, while Yahoo had a 20.1% share and Google largely dominated with a share of 65%.
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