The well-known microblogging website, Twitter is under pressure by its investors to perform better and reach a reasonable market value. Its first attempt was launched in April, 2010 by Promoted Tweets which are shown in search results on Twitter and the company makes profit on the service fee that advertisers have to pay.
Its second attempt to monetize has been released recently. It is called @earlybirds and it aims to target the customers with the best deals and offers. The requirement customers need to meet in order to receive @earlybird feed is to follow an account or the offers have to be retweeted to them by a person they follow.
Weather it is going to pay off for Twitter or not, it is too early to decide. However, it is not certain that advertisers who already make a good deal through Twitter will pay for these new features. Twitter projects are still in the process of improving but have a potential to lead the company to monetize. With the biggest brands behind him, such as Red Bull, Starbucks, Hewlett-Packard or Wal-Mart it would be surprising if Twitter fails to grow truly big.
Weather it is going to pay off for Twitter or not, it is too early to decide. However, it is not certain that advertisers who already make a good deal through Twitter will pay for these new features. Twitter projects are still in the process of improving but have a potential to lead the company to monetize. With the biggest brands behind him, such as Red Bull, Starbucks, Hewlett-Packard or Wal-Mart it would be surprising if Twitter fails to grow truly big.
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