Two years after its acquisition of DoubleClick and its place in the first-generation e-commerce market, the site MarketingVox.com announced that Google will launch this summer a new "united" market place, also open to advertisers and media, Adwords and AdSense.
"The systems and software investments of Google and DoubleClick were different, making it difficult for their clients. With this new e-commerce market place, both systems are integrated, thereby improving the shopping experience and advertising. With a better control of prices and auction, Google will also encourage publishers to provide more of their inventory," says the site specialized in web marketing.
According to an estimate made last January by the same site, the Google group already controls nearly 57% of the inventory of banner ads on the web through its DoubleClick solutions (30.7) and AdSense (25.8%). Despite the competition from similar services of Yahoo or Microsoft, Google could become the de facto leader of the banner market and perhaps impose an economic model to the performance as the CPC on this format, traditionally marketed to the SPB.
According to an estimate made last January by the same site, the Google group already controls nearly 57% of the inventory of banner ads on the web through its DoubleClick solutions (30.7) and AdSense (25.8%). Despite the competition from similar services of Yahoo or Microsoft, Google could become the de facto leader of the banner market and perhaps impose an economic model to the performance as the CPC on this format, traditionally marketed to the SPB.
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