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Advertising on Facebook opens new currencies

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Not only the Chinese Central Bank wants to be away from the dollar. Facebook, the powerful social network of Mark Zuckerberg, has announced the adoption of 13 new currencies to its advertising platform.
In the coming weeks, advertisers will pay in Australian Dollar (AUD), British Pound (GBP), Canadian Dollar (CAD), Chilean Peso (CLP), Euro (EUR), Danish Krone (DKK), Hong Kong Dollar (HKD), Japanese Yen (JPY), Norwegian Krone (NOK), Swedish Krona (SEK), Turkish lira (TRY), Venezuelan Bolivar (VEF) and even in Swiss Frank (CHF).

"This feature responds to direct requests from advertisers. Now they can plan and make the budget for advertising campaigns more easily without having to worry about the exchange rate." Facebook says advertisers will not be charged for this conversion.

Facebook has to figure on its performance since it states that half of its advertisers are now located outside the United States. The question remains whether the adoption of these foreign currencies will increase still further the global network of over 220 million Internet users worldwide.

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Last Updated on Monday, 19 October 2009 15:33  

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