After the recession that could not avoid the advertisement sector either, it seems stabilization has arrived. According to the analysis of Broadpoint, only 7% of the home page ads did not contain rich-media, that is an ad with interactive feature, for example video or expansion.
However, each big e-commerce marketer has his own way of doing business. Let’s take a look at YouTube. They receive most of their profit from video ads especially from entertainment companies who want to promote their new movies and other media items. Another site that places video ads on its website is AOL. Almost a quarter of their advertisements were rich-media, especially the type of ads that forces the user to click on the close button in order to get to the real content of the page.
On Yahoo advertising took a different path because the majority of their ads had a branding purpose, thus they served branding campaigns. On the other hand, MSN prefers direct response ads and ads that are based on performance. These kind of publications make up more than half of MSN’s home page.
From the other side, those who advertise through these four big pages by rich-media are mostly from the telecom and media sector as well as companies offering financial services. Overall, we can state that the ad sector did not only recover but went through a change and opening up for broader display of advertising.
On Yahoo advertising took a different path because the majority of their ads had a branding purpose, thus they served branding campaigns. On the other hand, MSN prefers direct response ads and ads that are based on performance. These kind of publications make up more than half of MSN’s home page.
From the other side, those who advertise through these four big pages by rich-media are mostly from the telecom and media sector as well as companies offering financial services. Overall, we can state that the ad sector did not only recover but went through a change and opening up for broader display of advertising.
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