Will many ecommerce shops lose a portion of their sales due to inadequate product information? Can a detailed product description encourage purchase? Does providing additional features create more potential sales?
In order to find out, analyze the needs of users for online purchase in the current
ad hoc study "In Focus 06". These two product areas were selected: 'fashion' and
'white goods'. The results show clearly the product description and additional
information are necessary or even indispensable. Moreover, it soon becomes clear
what features contribute efficiently to a positive buying decision.
In this article, we have the results of the product range "fashion" for you.
You also need an arranged online shop and an especially extensive product offering content. It is important to make sure that the customer benefits from the product in the future. The customer should have the first impression that he is in the right online store and it is precisely this shop where he can buy a pair of jeans, jacket or a pair of shoes.
Many online stores will showcase their products in different ways. The customer can enlarge the product, change the colour and get informed about important details. However, the decision-makers should be aware that the offered product is a fashion article.
For approximately two-thirds of buyers products are images, and the extensive product purchase is the most important indicator. Every second is crucial when the fashion items are available.
Any third party would like more pictures of the fashion item or see certain indications of quality. And one in four wants to be able to watch a fashion product in different colours. The conclusion is amazing: Only 3 percent wants a video presentation of the fashion item and only 8 percent of the users thinks the mark awarded for their purchase is important.
Customers put less emphasis on video presentation of a Modern article or seeing a T-shirt on a virtual person. This product is "nice to have." What really counts is the product image, extensive product descriptions, delivery dates, colour and magnification capabilities.
Additional information allows the online customer to have a better overview and control over the desired item. What the services are provided by the consignor, special offers for similar products or a display of Top Fashion Items: additional information is crucial when it comes to their readiness to buy a product.
It is therefore not surprising that additional information such as references to promotions of similar fashion is the first digit of the evaluation.
Online shops often offer additional information about a product, but are they right? We have asked: "Which of the following additional information is available for you when you buy an important fashion item?"
Otto does it. Neckermann sources and does it as well. And they are successful. Because they have the right information to reach the customer. For more than 70 percent of respondents, references to promotions of similar fashion articles are important. To convince customers not only the good price is necessary but also the right choice. Therefore, this function puts the respondents to the first place.
Instalment, 24-hour service, express deliveries and much more are services that two thirds of the users necessarily want to see. Everybody wants similar fashion items and products that are part of a fashion fit to be displayed.
Features such as the display of the best-selling fashion items and discussion forums appear less important. Only about 10 percent of respondents is interested in this.
The number of offers on the Internet is still increasing, the interests of the users will always be better served. Online customers want more opportunities for a certain shopping experience in the virtual world. Therefore, it is especially important to recognize that the revenue can only increase if the needs of customers are satisfied.
In the field of fashion there are many functions. Either the size or fashion consultants, a wish list or product evaluation, the selection is great. But what is important in the consumer fashion products group in any case ?
"Which of the following additional features are important for you to buy a fashion item?"
Everyone knows this: You want to buy a pair of pants or a T-shirt but this garment does not exist in the desired size or colour. It is so good that today's stores now offer notepad. On this list you can write several articles of this store and they fall back on again. We will even e-mail about the receipt of the product information. Therefore, it is understandable that this feature is in the first place for respondents.
Around two-thirds of the users want to have the option of a similar fashion to be able to compare. As you can see it clearly, this function enjoys great popularity among consumers because they offer a good orientation.
Over half of the online customers would like to be able to click on consultants. Such advice is extremely comfortable, because the user can read exactly how he can measure what XL in which garments means and what size clothes he fits in best.
About 40 percent of respondents would want to download a product description and any third party wants to see a fashion consultant for private fashion tips and style.
Customers set a high value to a detailed product description in the fashion. This eliminates many questions from customers. Product presentation such as video and 3-D views appear less important, but to be able to say it is "nice to have" has more impact on decision.
Additional Information
While in the field of fashion the user information on special offers of similar fashion is in the first place, for technical products the services provided by the consignor have priority. This additional information makes the user more willing to buy. In the fashion sector, the consumer is also interested in how much he could save on the purchase and whether the same fashion costs less.
Additional Features
An additional particularly important function for the respondent in the fashion area is the possibility that a product is put on a shortlist.
To improve customer satisfaction in the field of fashion increasing size would be a good option and the possibility of all information printed on the product would mean a great advantage.
The price, product presentation and service are important criteria when it comes to customer satisfaction. However, there are always additional factors that encourage purchase decision. This shows that additional benefits depend on sustained customer interests.
Potential revenue through product information management (PIM) systems
Many businesses find it increasingly difficult to get an overview of the multitude of details for the respective products. Given the flood of information, the Product Information Management is the new hope.
Short product life cycles lead to different adaptations. Globalization and market stagnation increase the price pressure. These factors require new product variants or presentations. Tenders must be stronger individually and must be delivered through various distribution channels. Great diversity systems with significant costs are not the optimal variant for all ecommerce decision makers. Active product communication can only be realized with an effective and consistent product management. This is why you had better have perfect ecommerce products!
In this article, we have the results of the product range "fashion" for you.
Good product images are showcases for each online shop
People do their purchase with their eyes! Therefore, good product pictures are important for the success of online shops. If you buy a suit you want to determine not only the front but the backview. Many would also want to enlarge the picture or view this suit in detail.You also need an arranged online shop and an especially extensive product offering content. It is important to make sure that the customer benefits from the product in the future. The customer should have the first impression that he is in the right online store and it is precisely this shop where he can buy a pair of jeans, jacket or a pair of shoes.
Many online stores will showcase their products in different ways. The customer can enlarge the product, change the colour and get informed about important details. However, the decision-makers should be aware that the offered product is a fashion article.
What information is important if you want to buy a fashion item?
When it comes to a fashion article, the product what visitors can see in the first place, read the description and get to know when the item is available.For approximately two-thirds of buyers products are images, and the extensive product purchase is the most important indicator. Every second is crucial when the fashion items are available.
Any third party would like more pictures of the fashion item or see certain indications of quality. And one in four wants to be able to watch a fashion product in different colours. The conclusion is amazing: Only 3 percent wants a video presentation of the fashion item and only 8 percent of the users thinks the mark awarded for their purchase is important.
Customers put less emphasis on video presentation of a Modern article or seeing a T-shirt on a virtual person. This product is "nice to have." What really counts is the product image, extensive product descriptions, delivery dates, colour and magnification capabilities.
Additional information to increase desire of the purchase
If a customer spends money, then he wants to experience something. He wants the confirmation that he has made a good choice. This applies to the purchase of a new winter jacket, a digital camera or for booking a trip.Additional information allows the online customer to have a better overview and control over the desired item. What the services are provided by the consignor, special offers for similar products or a display of Top Fashion Items: additional information is crucial when it comes to their readiness to buy a product.
It is therefore not surprising that additional information such as references to promotions of similar fashion is the first digit of the evaluation.
Online shops often offer additional information about a product, but are they right? We have asked: "Which of the following additional information is available for you when you buy an important fashion item?"
Otto does it. Neckermann sources and does it as well. And they are successful. Because they have the right information to reach the customer. For more than 70 percent of respondents, references to promotions of similar fashion articles are important. To convince customers not only the good price is necessary but also the right choice. Therefore, this function puts the respondents to the first place.
Instalment, 24-hour service, express deliveries and much more are services that two thirds of the users necessarily want to see. Everybody wants similar fashion items and products that are part of a fashion fit to be displayed.
Features such as the display of the best-selling fashion items and discussion forums appear less important. Only about 10 percent of respondents is interested in this.
Additional features enabling the online purchase
It is too comfortable to be in an on-line shop. It's just clever if different fashion items can be compared at a glance. And of course it does not hurt when an online store, as an additional feature, is a fashion consultant as well.The number of offers on the Internet is still increasing, the interests of the users will always be better served. Online customers want more opportunities for a certain shopping experience in the virtual world. Therefore, it is especially important to recognize that the revenue can only increase if the needs of customers are satisfied.
In the field of fashion there are many functions. Either the size or fashion consultants, a wish list or product evaluation, the selection is great. But what is important in the consumer fashion products group in any case ?
"Which of the following additional features are important for you to buy a fashion item?"
Everyone knows this: You want to buy a pair of pants or a T-shirt but this garment does not exist in the desired size or colour. It is so good that today's stores now offer notepad. On this list you can write several articles of this store and they fall back on again. We will even e-mail about the receipt of the product information. Therefore, it is understandable that this feature is in the first place for respondents.
Around two-thirds of the users want to have the option of a similar fashion to be able to compare. As you can see it clearly, this function enjoys great popularity among consumers because they offer a good orientation.
Over half of the online customers would like to be able to click on consultants. Such advice is extremely comfortable, because the user can read exactly how he can measure what XL in which garments means and what size clothes he fits in best.
About 40 percent of respondents would want to download a product description and any third party wants to see a fashion consultant for private fashion tips and style.
The conclusion
ProductCustomers set a high value to a detailed product description in the fashion. This eliminates many questions from customers. Product presentation such as video and 3-D views appear less important, but to be able to say it is "nice to have" has more impact on decision.
Additional Information
While in the field of fashion the user information on special offers of similar fashion is in the first place, for technical products the services provided by the consignor have priority. This additional information makes the user more willing to buy. In the fashion sector, the consumer is also interested in how much he could save on the purchase and whether the same fashion costs less.
Additional Features
An additional particularly important function for the respondent in the fashion area is the possibility that a product is put on a shortlist.
To improve customer satisfaction in the field of fashion increasing size would be a good option and the possibility of all information printed on the product would mean a great advantage.
The price, product presentation and service are important criteria when it comes to customer satisfaction. However, there are always additional factors that encourage purchase decision. This shows that additional benefits depend on sustained customer interests.
Potential revenue through product information management (PIM) systems
Many businesses find it increasingly difficult to get an overview of the multitude of details for the respective products. Given the flood of information, the Product Information Management is the new hope.
Short product life cycles lead to different adaptations. Globalization and market stagnation increase the price pressure. These factors require new product variants or presentations. Tenders must be stronger individually and must be delivered through various distribution channels. Great diversity systems with significant costs are not the optimal variant for all ecommerce decision makers. Active product communication can only be realized with an effective and consistent product management. This is why you had better have perfect ecommerce products!
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