In the growing online shopping world items can be delivered from a big distance, thus shipping costs can account for a big part of the price that is why it is important for the customers to know the total price they are supposed to pay from the moment they choose a product.
There is no point to cheat on shipping price because you can only earn a little extra profit but it can also cost a lot for you if the users are smart enough to find out what you are up to. It is very easy to use a price comparison site and if they realise the same item costs less in another store, you can loose your reputation as well as sales that means the loss of a considerable amount of profit.
The most practical is to offer flat-rate shipping fee in a country. Or you can display a chart that details the shipping rates for different states. Customers will understand if shipping costs more to further territories if the differencies are reasonable. They will not think you cheat on them but you will gain their trust because of your clear pricing info.
A useful practice is to upgrade delivery time so the ordered merchandise will get to the customers earlier than they expect it and it will give them a good impression and increase royalty and reputation for you. The popular and successful Amazon did so also and there is no doubt it worked for them.
The most practical is to offer flat-rate shipping fee in a country. Or you can display a chart that details the shipping rates for different states. Customers will understand if shipping costs more to further territories if the differencies are reasonable. They will not think you cheat on them but you will gain their trust because of your clear pricing info.
A useful practice is to upgrade delivery time so the ordered merchandise will get to the customers earlier than they expect it and it will give them a good impression and increase royalty and reputation for you. The popular and successful Amazon did so also and there is no doubt it worked for them.
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